It’s no secret that most of the clean tech investment, policy advancement and growth is happening at the state and city level.
Last week, the research group Clean Edge further validated this fact when it released its U.S. Clean Tech Leadership Index*. The Index provides analysis of how U.S. states and the country’s 50 largest metro regions stack up in clean tech, based on research around indicators like policy, capital and technology among other factors.… Read more »
Mobile health care apps. B2B pharmaceutical marketing. Affordable Care Act enrollment. Health care marketing’s top influencers gave us their take on the future of health care marketing during the recent salon event.
This past Wednesday, APCO Worldwide and the New York American Marketing Association held a thought-provoking and lively salon that explored current and future health care marketing trends and how the Affordable Care Act (ACA) will change the landscape of health care marketing. The salon event had more than 30 attendees from the medical marketing field, pharmaceutical industry and diagnostic testing industry with an active dialogue about where the future of health care marketing lies.… Read more »
This year, APCO revealed a new and more comprehensive model for thinking about corporate brand value: Champion Brand. This model brings together the many different theories around reputation, brand relationships, trust and authenticity, and shared value into one comprehensive model. We believe the Champion Brand’s “Four As” – Alignment, Authenticity, Attachment and Advocacy – will become the new standard for measuring and creating the most valuable and most enduring corporate brands for the 21st century. Our analysis of the relationship between the Champion Brand model and the financial value of the world’s largest companies shows that being a Champion Brand leads to a greater return for shareholders.… Read more »
As detailed in a post earlier this month, California Governor Jerry Brown is making headlines with his proposal to borrow $500 million in cap-and-trade auction revenues to help address state budget shortfalls. While this proposal is not yet a done deal – the State Legislative Analyst’s Office has said using auction funds for non-climate mitigation purposes is illegal, and the Legislature must still approve the plan – it does point to a troubling trend and begs the question: how much of an impact can cap-and-trade actually have on climate mitigation?
A cap-and-trade program known as the Regional Greenhouse Gas Initiative (R.G.G.I.) has been operational in 10 New England and Mid-Atlantic states from Delaware to Maine for several years now. While limited to the electricity sector, auction revenues are intended to fund environmental and conservation projects that help save energy and reduce greenhouse gas emissions, similar to California’s cap-and-trade funding requirements.… Read more »
Looking Ahead: The 2013 German Federal Elections
Today APCO Worldwide’s Berlin office published an analysis of the upcoming German federal elections in September.
Most observers assume that Chancellor Angela Merkel will be re-elected when Germans go to the polls on September 22, 2013. She is extremely popular, and her party is far ahead in the polls. In fact, if Germans were given the opportunity to vote directly for the chancellor, opinion polls suggest that Merkel would win a formidable 63 percent of the vote. However, opinion polls never tell the whole story. Just recently, Merkel’s party experienced a shocking defeat during the state elections in Lower Saxony (which was thought to be a sure win for her party). Even if the polls do turn out to be accurate, Merkel is likely to struggle to form a coalition with her existing partners, the FDP. The outcome of the German election campaign is certainly more ambiguous than the numbers suggest.… Read more »
Categories EU Policy | Tagged APCO Worldwide, Chancellor Merkel, German election, Germany | Leave a comment